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Magazines

Revue Française du Marketing (Novembre/Décembre 2012)

La sélection d' articles de ce numéro reflète la grande diversité des domaines de recherche qui forment notre discipline. Un article s'intéresse à l' actif demarque, un deuxième à la psychologie du consommateur, un...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2012
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Citation

, A. (2012a, November 01). Revue Française du Marketing (Novembre/Décembre 2012). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-d-cembre-2012-


Magazines

Revue Française du Marketing (Julliet 2009)

Nous avons retenu cinq articles pour ce numéro de sujets variés. Ils traitent:- D' une méthode d'analyse qualitative fondée sur la narration d'histoires;- Des conséquences en termes d'organisation et de stratégie, de l'effacement...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2009
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Citation

, A. (2009a, July 01). Revue Française du Marketing (Julliet 2009). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-julliet-2009-


Magazines

Research World (April 2009)

What are memes and what’s the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined ’meme’ to...

Catalogue: Research World 2009
Author: ESOMAR B.V.
April 1, 2009
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Citation

B.V., E. (2009a, April 01). Research World (April 2009). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-april-2009-


Research papers

Fuelling Philips' innovation engine

Philips has a long-established history of introducing innovative products in the consumer electronics space: from the cassette tape to the compact disc, which it co-introduced with Sony. Sustaining innovation on this scale is challenging, and...

Catalogue: Congress 2008: Frontiers
Authors: Andrew Lynch, Ria Dierikx
Companies: Philips International, Communispace Corporation
September 26, 2008
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Citation

Lynch and Dierikx (2008a, September 26). Fuelling Philips' innovation engine. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fuelling-philips-innovation-engine


Research papers

From mythmaker to gardener

We conceived a study in which we explored what makes people act, at the most fundamental level and, further, what makes people act on behalf of brands. In this paper, we'll explain what's behind an openness to act on behalf of brands, what needs this...

Catalogue: Qualitative 2007
Authors: Keith Navratil, Mitra Martin, Anita Black
Company: Hall & Partners
November 12, 2007
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Citation

Navratil, Martin and Black (2007a, November 12). From mythmaker to gardener. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-mythmaker-to-gardener


Research papers

Local jewels and global heroes

This presentation explores globalisation from a marketing and particularly brand management perspective.The Fusion Model distinguishes three different types of brands according to their heritage and link to local or regional cultures and history:...

Catalogue: Congress 2007: Excellence
Authors: Yijun Ma, David Lee, Ute Rademacher
Company: Ipsos MRBI
September 19, 2007
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Citation

Ma, Lee and Rademacher (2007a, September 19). Local jewels and global heroes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/local-jewels-and-global-heroes


Magazines

Research World (June 2007)

Are we jumping on the brandwagon? That was the core question discussed at an ESOMAR event a decade ago in Berlin, at a time when ‘brandology’ and ‘brand management’ were fast rising in importance. At the end of the conference, it...

Catalogue: Research World 2007
Author: ESOMAR B.V.
June 1, 2007
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Citation

B.V., E. (2007a, June 01). Research World (June 2007). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-june-2007-


Research papers

All you need is love

In the past, behaviour was presumed as conscious, sequential and rational, and hierarchy-of-effects (HOE) models of advertising, like AIDA, reflected this thinking.However, recent studies show that emotions and feelings are much more important.These...

Catalogue: Latin America 2006
Authors: Michael F. Cramphorn, Georgia Phillips, Ilan Lechter
Company: Add+Impact International
October 25, 2006
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Citation

Cramphorn, Phillips and Lechter (2006a, October 25). All you need is love. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/all-you-need-is-love


Magazines

Revue Française du Marketing (Avril 2006)

Ce numéro de la Revue Française du Marketing analyse la relationentre le consommateur et la marque sous trois «angles de vue». Ce numéro de la Revue Française du Marketing ne prétend pas couvrir tout lechamp des travaux sur la...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2006
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Citation

, A. (2006a, April 01). Revue Française du Marketing (Avril 2006). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-avril-2006-